Case Study: Svenska Handelsbanken Social Media Strategy
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Introduction
Svenska Handelsbanken: A Closer Look at its Social Media Marketing Strategy
Before: The Challenges of Social Media Marketing
Intro:
After: Svenska Handelsbanken's Successful Social Media Strategy
Svenska Handelsbanken, a prominent bank headquartered in Stockholm, Sweden, operates primarily in Sweden, the United Kingdom, and the Netherlands. This traditional bank aims to provide personalized and reliable financial services to retail, corporate, and institutional clients. With a focus on long-term relationships and a decentralized approach to decision-making, Svenska Handelsbanken is known for its robust customer-centric approach.
Conclusion
Good things:
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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