Case Study: Surgutneftegas Social Media Strategy
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Introduction
Surgutneftegas is a leading Russian oil and gas company, headquartered in Surgut, Russia. With operations in several countries including Russia, Belarus, and Hungary, Surgutneftegas primarily serves clients in the energy sector, including oil and gas exploration, production, and refining companies.
Before: The Challenges of Social Media Marketing
In terms of its social media marketing strategy, Surgutneftegas has implemented several effective practices. Firstly, the company maintains a strong presence on various social media platforms such as Facebook, Twitter, and LinkedIn. This allows them to reach a wider audience and engage with different stakeholders in the energy industry.
After: Surgutneftegas's Successful Social Media Strategy
Secondly, Surgutneftegas actively shares informative and engaging content related to the energy sector. They regularly post updates about industry trends, technological advancements, and sustainability initiatives. By providing relevant and valuable information, the company positions itself as a knowledgeable and responsible player in the market.
Conclusion
Moreover, Surgutneftegas actively interacts with its followers and responds to their inquiries and comments promptly. This level of engagement helps in building trust and establishing a positive brand image. The company also uses social media to showcase its corporate social responsibility initiatives, highlighting their commitment to environmental protection, community development, and employee well-being.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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