Case Study: SunTrust Banks Social Media Strategy

Eager to learn how SunTrust Banks is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SunTrust Banks.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


SunTrust Banks is a prominent financial institution, headquartered in Atlanta, Georgia, USA. With a strong presence in the United States, it serves millions of clients across the nation with its comprehensive range of banking and financial services. From individual customers to small businesses and large corporations, SunTrust Banks caters to diverse client needs.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, SunTrust Banks has implemented several noteworthy strategies. Firstly, the company utilizes various social media platforms to engage with its audience and build a strong online presence. It actively maintains accounts on popular platforms such as Facebook, Twitter, LinkedIn, and Instagram, ensuring that it reaches a wide range of users.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: SunTrust Banks's Successful Social Media Strategy

Secondly, SunTrust Banks consistently delivers valuable content through its social media channels. It provides relevant and informative posts, articles, and videos that offer financial advice, tips for saving money, and insights into various financial matters. By sharing such helpful content, the company positions itself as an authoritative source of financial knowledge and establishes trust with its audience.


Additionally, SunTrust Banks excels in customer engagement on social media. The company promptly responds to customer inquiries and concerns, demonstrating a commitment to exceptional customer service. It engages in two-way communication, actively listening to customer feedback and addressing any issues raised. This approach helps in building strong relationships with clients and enhances their overall banking experience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video