Case Study: Sunrun Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Sunrun is a leading provider of residential solar energy solutions, headquartered in San Francisco, California. With a strong presence in the United States, the company operates in more than 23 states, including California, New York, and Massachusetts. Sunrun primarily caters to homeowners who are looking to switch to solar energy and reduce their carbon footprint.
After: Sunrun's Successful Social Media Strategy
Good Things on Social Media:
Conclusion
Sunrun has successfully leveraged social media platforms to connect with its target audience and promote the benefits of solar energy. The company's social media strategy focuses on engagement, education, and building a community of environmentally conscious individuals. Through compelling content, Sunrun effectively showcases the cost-saving benefits, environmental impact, and technological advancements of solar energy. Their social media posts often feature success stories from satisfied customers, which not only boosts credibility but also encourages potential clients to take the leap towards solar energy adoption.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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