Case Study: SunPower Social Media Strategy

Eager to learn how SunPower is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SunPower.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


SunPower is a leading solar energy company, headquartered in San Jose, California, with a global presence in over 100 countries. Specializing in the design, manufacturing, and installation of high-efficiency solar panels, SunPower caters to both residential and commercial clients. With a strong commitment to sustainability and clean energy, SunPower has successfully integrated social media into its marketing strategy to engage and educate its audience.

Before: The Challenges of Social Media Marketing

In leveraging social media platforms, SunPower has demonstrated several commendable practices. Firstly, the company actively showcases its solar projects and installations through visually appealing content. By sharing striking images and videos of completed projects, SunPower effectively illustrates the benefits of solar energy and inspires others to make the switch. This approach has helped in building a community of environmentally conscious individuals and businesses.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: SunPower's Successful Social Media Strategy

Secondly, SunPower prioritizes customer engagement by actively responding to comments, inquiries, and feedback on social media. This personalized approach not only fosters a sense of trust and loyalty but also demonstrates the company's commitment to customer satisfaction. Furthermore, SunPower regularly shares informative content, such as energy-saving tips, industry news, and educational resources, establishing itself as an industry thought leader.


While SunPower's social media marketing efforts have been largely effective, there are areas that could be improved upon. Firstly, the company could increase its frequency of posting to maintain a consistent presence and keep followers engaged. Regular and timely content updates would ensure that the audience remains informed about the latest solar trends, innovations, and promotions.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video