📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Sun Life Financial Social Media Strategy

Eager to learn how Sun Life Financial is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sun Life Financial.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Sun Life Financial is a leading international financial services organization, providing a wide range of insurance, wealth, and asset management solutions to individuals and businesses around the globe. With headquarters in Toronto, Canada, Sun Life has a significant presence in key countries such as the United States, United Kingdom, China, Hong Kong, India, and the Philippines.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Sun Life Financial is certainly doing several things right. Firstly, the company maintains an active and engaging presence on various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. Through these channels, they effectively connect with their target audience, which primarily includes individuals seeking insurance and investment solutions, as well as businesses looking for employee benefits packages.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Sun Life Financial's Successful Social Media Strategy

Secondly, Sun Life leverages social media to provide valuable and educational content to its followers. They regularly share informative articles, videos, and infographics related to personal finance, retirement planning, health and wellness, and other topics of interest. By offering helpful advice and insights, the company positions itself as a trusted resource, building credibility and trust among its followers.

Conclusion

Additionally, Sun Life actively engages with its audience through social media by responding to customer inquiries, comments, and concerns promptly. This demonstrates their commitment to customer satisfaction and helps foster a positive brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video