Case Study: Sumitomo Pharma Social Media Strategy

Eager to learn how Sumitomo Pharma is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sumitomo Pharma.

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Sumitomo Pharma is a global pharmaceutical company with headquarters in Tokyo, Japan. It operates in multiple countries, including the United States, Europe, and Asia, serving a diverse range of clients through its various products and services.

Before: The Challenges of Social Media Marketing

On social media, Sumitomo Pharma excels in engaging with its audience and providing valuable content. The company regularly shares educational and informative posts about healthcare, including updates on disease prevention, treatment options, and advancements in medical research. By sharing relevant and helpful information, Sumitomo Pharma establishes itself as a trusted source of knowledge, resulting in increased brand awareness and customer loyalty.

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After: Sumitomo Pharma's Successful Social Media Strategy

Furthermore, Sumitomo Pharma actively interacts with its followers by responding to comments and messages promptly. This responsiveness not only demonstrates the company's commitment to customer satisfaction but also fosters a sense of community among its social media followers. By providing prompt and personalized responses, Sumitomo Pharma strengthens its relationship with its audience, ultimately leading to increased engagement and positive brand perception.


Despite its strengths, there are areas where Sumitomo Pharma can improve its social media marketing strategy. Firstly, the company could benefit from diversifying its content formats. While text-based posts are informative, incorporating visually appealing content such as images, videos, and infographics can increase user engagement and make the information more accessible and shareable.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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