Case Study: Sumitomo Mitsui Financial Group Social Media Strategy

Eager to learn how Sumitomo Mitsui Financial Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sumitomo Mitsui Financial Group.

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Sumitomo Mitsui Financial Group (SMFG) is a leading global financial institution headquartered in Tokyo, Japan. With a presence in over 40 countries, SMFG caters to a diverse client base, including individuals, corporations, and institutional investors.

Before: The Challenges of Social Media Marketing

On social media, SMFG has implemented a robust marketing strategy to engage and connect with its target audience effectively. Their efforts on various social platforms have yielded several positive outcomes.

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After: Sumitomo Mitsui Financial Group's Successful Social Media Strategy

Firstly, SMFG uses social media channels to create brand awareness and showcase their expertise. They regularly share informative content related to finance, investment, and banking, establishing themselves as a trusted source of financial information. By presenting valuable insights and analysis, they attract and retain a vast number of followers interested in financial services.


Secondly, SMFG leverages social media platforms to engage in dialogue with their clients. They actively respond to queries, comments, and concerns in a timely manner, demonstrating their commitment to customer satisfaction. This two-way communication fosters a sense of trust and loyalty among their followers, leading to a positive brand perception.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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