Case Study: Sumitomo Metal Mining Social Media Strategy

Eager to learn how Sumitomo Metal Mining is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sumitomo Metal Mining.

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Sumitomo Metal Mining is a global company with headquarters in Tokyo, Japan. With operations in multiple countries including the United States, Canada, and Australia, the company specializes in the exploration, mining, and production of various metals such as copper, gold, and nickel. Its clients range from industries like electronics, automotive, and construction, to name a few.

Before: The Challenges of Social Media Marketing

On social media, Sumitomo Metal Mining has successfully established a strong presence. Firstly, the company actively engages with its audience by regularly posting updates about its latest projects, technological advancements, and industry insights. By sharing relevant and valuable content, the company not only keeps its followers informed but also positions itself as a thought leader in the mining industry.

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After: Sumitomo Metal Mining's Successful Social Media Strategy

In addition to informative posts, Sumitomo Metal Mining showcases its commitment to sustainability and corporate social responsibility through its social media platforms. The company highlights its efforts in reducing environmental impact, promoting safety in mining operations, and supporting local communities. By sharing these initiatives, Sumitomo Metal Mining generates a positive identity and enhances its reputation among its stakeholders.


Despite the positive aspects of Sumitomo Metal Mining's social media marketing strategy, there are still areas for improvement. Firstly, the company could enhance its engagement with followers by actively responding to comments, messages, and inquiries. This personal touch can foster a sense of trust and loyalty among its audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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