Case Study: Sumitomo Denki Kōgyō Social Media Strategy

Eager to learn how Sumitomo Denki Kōgyō is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sumitomo Denki Kōgyō.

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Sumitomo Denki Kōgyō is a leading electrical engineering company headquartered in Japan, with a strong presence in several countries worldwide. Their primary focus is on providing innovative solutions and services in the electrical equipment industry. With a diverse range of clients, including industrial, commercial, and residential sectors, Sumitomo Denki Kōgyō aims to meet the needs of various industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Sumitomo Denki Kōgyō has adopted some effective strategies to engage with its audience and promote its brand. Firstly, they consistently share informative and relevant content related to their products and services. This includes showcasing their latest technological advancements and highlighting how their solutions can benefit different industries. By providing valuable insights, they establish themselves as an industry thought leader and build credibility among their followers.

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After: Sumitomo Denki Kōgyō's Successful Social Media Strategy

Secondly, Sumitomo Denki Kōgyō actively encourages user-generated content, such as customer testimonials and success stories. This not only helps to showcase the company's expertise but also provides social proof to potential clients. In addition, they utilize social media platforms to share updates about their participation in industry events, collaborations with other companies, and milestones achieved. This keeps their followers informed and engaged.


Despite the positive aspects of their social media marketing strategy, there are areas where Sumitomo Denki Kōgyō can further improve. Firstly, they could enhance their use of visual elements such as images and videos to create more engaging content. Visuals have a greater impact and can effectively convey complex technical information in a more digestible manner. Additionally, Sumitomo Denki Kōgyō could benefit from exploring more interactive features on social media platforms, like live videos or polls, to foster greater engagement with their audience.

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How KBC increases social media engagement

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