Case Study: Sulzer Social Media Strategy
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Introduction
Sulzer is a global company with headquarters located in Winterthur, Switzerland. They operate in over 40 countries, serving a wide range of clients in various industries such as oil and gas, power, water, and chemicals. With a strong global presence, Sulzer utilizes social media platforms to effectively engage with its target audience and enhance its marketing efforts.
Before: The Challenges of Social Media Marketing
On social media, Sulzer demonstrates several key strengths that contribute to its success. Firstly, the company effectively uses platforms like Facebook, LinkedIn, and Twitter to share relevant industry news, updates, and thought leadership content. By providing valuable insights and staying abreast of industry trends, Sulzer positions itself as a trusted source of information for its clients.
After: Sulzer's Successful Social Media Strategy
Secondly, Sulzer actively promotes its products and services through visually appealing posts and engaging videos. By showcasing their cutting-edge technologies and successful project implementations, Sulzer effectively highlights its capabilities and expertise to potential customers.
Conclusion
Furthermore, Sulzer fosters a sense of community and encourages engagement on its social media platforms. They prompt discussions, ask questions, and seek feedback from their followers, creating a space for meaningful interactions. By actively listening and responding to customer queries and concerns, Sulzer demonstrates its commitment to customer satisfaction and builds strong relationships with its audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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