Case Study: Subsea 7 Social Media Strategy
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Introduction
Subsea 7 is a global leader in engineering, construction, and services for the offshore energy industry. With its headquarters in London, United Kingdom, the company operates in more than 30 countries worldwide, including major oil and gas hubs such as Norway, Brazil, and Australia. Subsea 7 primarily addresses clients in the oil and gas sector, providing them with innovative solutions for the installation and maintenance of subsea infrastructure.
Before: The Challenges of Social Media Marketing
On social media, Subsea 7 has successfully established a strong presence and effectively engages with its audience. The company utilizes various platforms such as Facebook, Twitter, LinkedIn, and YouTube to showcase its projects, share industry insights, and highlight its commitment to sustainability. Through visually stunning content, Subsea 7 effectively conveys its expertise and showcases its capabilities to a wide range of stakeholders.
After: Subsea 7's Successful Social Media Strategy
One of the key strengths of Subsea 7's social media strategy is their focus on storytelling. They go beyond showcasing the technical aspects of their work and instead present the human side of their business. By featuring their employees and sharing their experiences, Subsea 7 humanizes their brand, making it relatable and cultivating a sense of trust and authenticity among their followers.
Conclusion
Additionally, Subsea 7 actively engages with its audience by responding to comments and messages, fostering a sense of community and generating meaningful discussions. By regularly posting updates on projects and industry news, they keep their followers informed and demonstrate their thought leadership within the offshore energy sector.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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