Case Study: Straumann Social Media Strategy
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Introduction
Straumann is a global leader in implant, restorative, and regenerative dentistry, with its headquarters located in Basel, Switzerland. Operating in over 100 countries worldwide, Straumann addresses a wide range of clients including dental professionals, laboratories, and patients.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Straumann has successfully implemented several key strategies to engage and connect with its target audience. Firstly, the company maintains a strong presence on various social media platforms such as Facebook, Instagram, and LinkedIn. This allows them to reach a diverse audience and share relevant content across different channels.
After: Straumann's Successful Social Media Strategy
Secondly, Straumann leverages social media to showcase its expertise and knowledge in the field of dentistry. By sharing educational and informative content, they position themselves as thought leaders and trusted advisors, catering to the needs of dental professionals and patients alike.
Conclusion
Furthermore, Straumann effectively utilizes user-generated content and testimonials to establish credibility and create a sense of community. They actively encourage their followers to share their experiences, success stories, and before-and-after pictures, which helps to foster trust and engagement.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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