Case Study: Strategic Education Social Media Strategy
Eager to learn how Strategic Education is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Strategic Education.
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Introduction
Strategic Education is a global education company that focuses on providing educational programs and services for learners of all ages. With headquarters in the United States, the company operates in several countries including Canada and the United Kingdom. Strategic Education primarily caters to working adults and serves them through various institutions and learning platforms.
Before: The Challenges of Social Media Marketing
On social media, Strategic Education excels in building a strong online presence and engaging with their target audience. The company effectively utilizes platforms such as Facebook, LinkedIn, and Twitter to share valuable content, industry insights, and updates about their educational programs. By consistently posting informative and interactive content, Strategic Education fosters a sense of community and encourages dialogue among their followers.
After: Strategic Education's Successful Social Media Strategy
One notable aspect of Strategic Education's social media strategy is their emphasis on user-generated content. Through creative campaigns and contests, the company encourages their students to share their success stories, experiences, and achievements, which helps to showcase the positive impact of their educational programs. By featuring these stories on their social media channels, Strategic Education not only builds credibility but also inspires and motivates their potential customers.
Conclusion
However, there are certain areas where Strategic Education's social media marketing strategy could be improved. Firstly, the company could benefit from diversifying their content formats. While their text-based posts are informative, incorporating visuals such as images, videos, and infographics could enhance engagement and attract a wider audience. Additionally, using live video streaming or hosting webinars could provide a more interactive and immersive experience for their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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