Case Study: STRATEC Social Media Strategy

Eager to learn how STRATEC is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for STRATEC.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

STRATEC is a global technology company that specializes in developing and supplying solutions for the analysis of biological samples in the fields of life sciences and diagnostics. Headquartered in Germany, STRATEC operates in various countries around the world, including the United States, China, and Switzerland. With a focus on delivering high-quality products and services, the company serves clients in the pharmaceutical, biotechnology, and medical device industries.

Before: The Challenges of Social Media Marketing

On social media, STRATEC has implemented an effective marketing strategy to engage with its audience and promote its offerings. The company utilizes platforms such as LinkedIn, Twitter, and Facebook to share informative and relevant content. By regularly posting updates on industry trends, product launches, and research findings, STRATEC keeps followers informed and engaged. Additionally, the company leverages social media to showcase its expertise through articles, videos, and case studies, thereby establishing itself as a thought leader in the sector.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: STRATEC's Successful Social Media Strategy

Furthermore, STRATEC effectively utilizes social media to build relationships with its clients and industry professionals. The company actively participates in discussions, responds to inquiries, and shares valuable insights, fostering a sense of community online. By engaging with their audience and providing prompt and helpful responses, STRATEC demonstrates its commitment to customer satisfaction and strengthens its brand reputation.

Conclusion

However, there are areas where STRATEC's social media marketing strategy can be improved. Firstly, the company could benefit from diversifying its content formats to cater to different audience preferences. Including more visual content, such as infographics and videos, can enhance engagement and reach a wider audience. Moreover, STRATEC should consider incorporating user-generated content and testimonials to showcase the real-life impact of its products and services.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video