Case Study: Stratasys Social Media Strategy
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Introduction
Stratasys is a multinational company specializing in 3D printing and additive manufacturing solutions. Headquartered in Eden Prairie, Minnesota, it operates in over 30 countries worldwide, including the United States, Europe, and Asia. Stratasys caters to a wide range of clients, including industries like aerospace, automotive, healthcare, and consumer goods.
Before: The Challenges of Social Media Marketing
On social media, Stratasys demonstrates an effective marketing strategy that helps build a strong online presence and engage with its target audience. Here are some of the good things they do:
After: Stratasys's Successful Social Media Strategy
1. Content Variety: Stratasys understands the importance of diverse content and utilizes various formats such as videos, infographics, and articles. This strategy keeps their social media feed engaging and informative for followers.
Conclusion
2. Industry Insights: The company frequently shares industry insights and trends, demonstrating their expertise and positioning themselves as thought leaders. By providing valuable content, they not only attract potential clients but also establish trust and credibility in their field.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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