Case Study: Storebrand Social Media Strategy

Eager to learn how Storebrand is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Storebrand.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Storebrand is a well-established and highly regarded financial services company that operates primarily in Norway and Sweden. With its headquarters located in Oslo, Norway, Storebrand provides a wide range of services to both individual and corporate clients.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Storebrand has successfully utilized various platforms to engage with its target audience. By creating informative and engaging content, Storebrand effectively communicates its message to its followers. The company regularly shares updates, industry insights, and financial tips, helping its clients make informed decisions about their finances. By addressing important financial topics in a relatable and easily understandable manner, Storebrand has managed to build trust and credibility among its social media followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Storebrand's Successful Social Media Strategy

Furthermore, Storebrand has shown a strong commitment to corporate social responsibility on social media. The company actively promotes sustainability and ethical investing, aligning its brand with the growing demand for responsible business practices. This not only resonates with its target audience but also helps to differentiate Storebrand in a competitive market.


However, there are areas where Storebrand's social media marketing strategy can be improved. One of the key suggestions is to enhance two-way communication with its audience. While Storebrand shares valuable content, actively engaging with followers through comments, direct messages, and interactive features can further strengthen their relationship with customers. This can include addressing queries, responding to feedback, and initiating conversations to foster a sense of community.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video