Case Study: Storebrand Social Media Strategy
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Introduction
Storebrand is a well-established and highly regarded financial services company that operates primarily in Norway and Sweden. With its headquarters located in Oslo, Norway, Storebrand provides a wide range of services to both individual and corporate clients.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Storebrand has successfully utilized various platforms to engage with its target audience. By creating informative and engaging content, Storebrand effectively communicates its message to its followers. The company regularly shares updates, industry insights, and financial tips, helping its clients make informed decisions about their finances. By addressing important financial topics in a relatable and easily understandable manner, Storebrand has managed to build trust and credibility among its social media followers.
After: Storebrand's Successful Social Media Strategy
Furthermore, Storebrand has shown a strong commitment to corporate social responsibility on social media. The company actively promotes sustainability and ethical investing, aligning its brand with the growing demand for responsible business practices. This not only resonates with its target audience but also helps to differentiate Storebrand in a competitive market.
Conclusion
However, there are areas where Storebrand's social media marketing strategy can be improved. One of the key suggestions is to enhance two-way communication with its audience. While Storebrand shares valuable content, actively engaging with followers through comments, direct messages, and interactive features can further strengthen their relationship with customers. This can include addressing queries, responding to feedback, and initiating conversations to foster a sense of community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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