Case Study: Sterling Construction Social Media Strategy

Eager to learn how Sterling Construction is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sterling Construction.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Sterling Construction is a leading global construction company with headquarters in the United States. With a strong presence in various countries, including the US, Canada, and Mexico, Sterling Construction caters to a diverse range of clients in the commercial, residential, and infrastructure sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Sterling Construction excels in several areas. Firstly, their content strategy is highly effective in engaging their target audience. They regularly share photos and videos showcasing their completed projects, giving their followers a glimpse into their expertise and capabilities. This approach helps build trust and credibility among potential clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Sterling Construction's Successful Social Media Strategy

Moreover, Sterling Construction understands the importance of actively engaging with their followers. They promptly respond to comments, inquiries, and messages on their social media platforms, ensuring that their audience feels heard and valued. This practice not only enhances customer satisfaction but also fosters a positive reputation for the company.


Furthermore, Sterling Construction actively collaborates with influencers and industry experts to amplify their reach. By partnering with relevant influencers, they are able to leverage their established audience base and gain exposure to new potential clients. This approach helps expand their online presence and generate valuable leads.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video