Case Study: Steris Social Media Strategy
Eager to learn how Steris is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Steris.
Continue reading to find out!
Introduction
Steris Corporation is a global leader in infection prevention, decontamination, and surgical and critical care technologies. Headquartered in Mentor, Ohio, this multinational company operates in over 100 countries worldwide, serving a diverse range of clients including hospitals, pharmaceutical companies, laboratories, and medical device manufacturers.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, Steris has effectively utilized various platforms to engage with its audience and showcase its innovative solutions. This company has embraced the power of visual content and regularly shares compelling images and videos that highlight its cutting-edge products in action. By providing informative and educational content, Steris has successfully established itself as a reliable source of knowledge in the industry.
After: Steris's Successful Social Media Strategy
Moreover, Steris leverages its social media presence to foster a sense of community among its audience. They often encourage customers to share their experiences and testimonials, creating a platform for open dialogue and feedback. By actively responding to comments and inquiries, Steris demonstrates its commitment to customer satisfaction and builds trust with its followers.
Conclusion
However, there are still areas where Steris can improve its social media marketing strategy. One aspect to consider is diversifying the content to cater to different segments of its audience. While the company excels in sharing technical and product-related information, incorporating more human-centered stories and case studies can further engage a wider range of individuals.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
