Case Study: Stelco Social Media Strategy
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Introduction
Stelco is a leading steel manufacturing company based in Canada, with its headquarters in Hamilton, Ontario. With a rich history spanning over a century, Stelco has established a strong presence in North America and serves a diverse range of clients, including construction companies, automotive manufacturers, and infrastructure development projects.
Before: The Challenges of Social Media Marketing
Social media has become an integral part of Stelco's marketing strategy, allowing the company to engage with its audience, showcase its products, and build brand awareness. Here are some of the positive aspects of Stelco's social media marketing approach:
After: Stelco's Successful Social Media Strategy
1. Engaging Content: Stelco consistently shares informative and visually appealing content on its social media channels. From showcasing the innovative steel products they offer to highlighting their commitment to sustainability and safety practices, Stelco effectively communicates with its audience.
Conclusion
2. Active Presence: Stelco maintains an active presence on various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. By regularly posting updates and responding to customer queries and comments, the company ensures that its social media channels remain vibrant and interactive.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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