Case Study: Steelcase Social Media Strategy
Eager to learn how Steelcase is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Steelcase.
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Introduction
Steelcase, a leading provider of office furniture and workspace solutions, has a strong presence in multiple countries around the world. With its headquarters located in Grand Rapids, Michigan, Steelcase serves clients across various industries, including corporate, healthcare, and education sectors.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Steelcase employs several effective strategies to engage and connect with its target audience. Firstly, the company focuses on creating high-quality content that resonates with their clients. They regularly share informative blog articles, visually appealing images, and engaging videos that showcase their products and expertise in workplace design.
After: Steelcase's Successful Social Media Strategy
Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter are utilized by Steelcase to cultivate a sense of community among its followers. By regularly interacting with their audience through comments, likes, and shares, Steelcase fosters a conversation around workplace trends, design innovations, and the importance of creating inspiring environments.
Conclusion
Moreover, Steelcase actively collaborates with influencers and industry experts to expand its reach and enhance credibility. By partnering with thought leaders, the company increases its brand visibility and fosters relationships with key stakeholders.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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