📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Steel Authority of India Social Media Strategy

Eager to learn how Steel Authority of India is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Steel Authority of India.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Steel Authority of India (SAIL) is a leading public sector undertaking in the steel industry, headquartered in New Delhi, India. With a presence in over 50 countries, SAIL caters to a diverse range of clients including construction companies, automobile manufacturers, and infrastructure development projects globally.

Before: The Challenges of Social Media Marketing

SAIL has embraced social media platforms as a key component of its marketing strategy. The company has utilized various social media channels to effectively engage with its target audience and promote its products and services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Steel Authority of India's Successful Social Media Strategy

On social media, SAIL has implemented several commendable initiatives. Firstly, the company regularly shares industry-related news, updates, and insights, positioning itself as a thought leader in the steel sector. This demonstrates their commitment to keeping their followers informed and providing value-added content.

Conclusion

Additionally, SAIL has leveraged social media platforms to showcase its corporate social responsibility initiatives. Through impactful posts, SAIL highlights its commitment to sustainable practices, environmentally friendly operations, and community development projects. Such efforts contribute to building a positive brand image and resonate with socially conscious consumers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video