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Case Study: Spirax-Sarco Engineering Social Media Strategy

Eager to learn how Spirax-Sarco Engineering is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Spirax-Sarco Engineering.

Continue reading to find out!

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Introduction

Spirax-Sarco Engineering is a multinational engineering company that specializes in the control and efficient use of steam, industrial fluids, and gases. With its headquarters in Cheltenham, UK, the company operates in over 60 countries worldwide, catering to a wide range of clients in industries such as healthcare, food and beverage, and energy.

Before: The Challenges of Social Media Marketing

On social media, Spirax-Sarco Engineering has implemented a commendable marketing strategy, leveraging various platforms to engage with its audience and promote its products and services. One of the key strengths lies in their consistent and informative content. Through blog posts, articles, and videos, the company offers valuable insights and industry knowledge, positioning itself as a thought leader in the engineering field. This approach not only attracts industry professionals but also showcases the company's expertise to potential clients.

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After: Spirax-Sarco Engineering's Successful Social Media Strategy

Additionally, Spirax-Sarco Engineering actively engages with its audience by responding to comments, inquiries, and feedback on social media platforms. This level of interaction fosters a sense of connection and builds trust among its followers, ultimately enhancing the company's reputation. By monitoring and addressing customer queries promptly, Spirax-Sarco Engineering ensures a high level of customer satisfaction, further solidifying its market presence.

Conclusion

While Spirax-Sarco Engineering excels in many areas of social media marketing, there are still opportunities for improvement. Firstly, the company could enhance its visual content strategy by incorporating more engaging and visually appealing graphics, images, and videos. Eye-catching multimedia content has proven to attract higher engagement and increase the likelihood of content sharing, thereby expanding the company's reach.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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