📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Spark New Zealand Social Media Strategy

Eager to learn how Spark New Zealand is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Spark New Zealand.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Spark New Zealand, headquartered in Auckland, is a leading telecommunications company that operates primarily in New Zealand. With a strong presence in the country, Spark caters to a wide range of clients, including individuals, small businesses, and large enterprises. As a key player in the telecommunications industry, Spark has adopted a robust social media marketing strategy to engage with its audience and promote its services.

Before: The Challenges of Social Media Marketing

Utilizing various social media platforms, Spark New Zealand has successfully established a strong online presence, connecting with customers and generating brand awareness. The company excels in creating compelling and interactive content that resonates with its target audience. Through engaging videos, informative blog posts, and visually appealing images, Spark effectively communicates the value and benefits of its telecommunications offerings.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Spark New Zealand's Successful Social Media Strategy

Furthermore, Spark New Zealand actively engages with its followers, promptly responding to customer inquiries and feedback on social media platforms. By providing timely and helpful responses, Spark demonstrates its commitment to customer satisfaction and builds a positive brand image. This approach fosters a sense of trust and reliability, ultimately leading to increased customer loyalty.

Conclusion

Despite its strengths, there are areas where Spark New Zealand can further enhance its social media marketing strategy. Firstly, the company could consider diversifying its content to cater to the preferences of different customer segments. This could involve creating content that specifically addresses the needs and interests of small businesses, in addition to its existing focus on individuals and enterprises. By tailoring content to specific customer segments, Spark can strengthen its relationships and position itself as a go-to provider for various audience groups.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video