📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Sparebank 1 Social Media Strategy

Eager to learn how Sparebank 1 is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sparebank 1.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Sparebank 1 is a leading Norwegian financial institution with a strong presence in the Nordic region. Headquartered in Norway, it operates across several countries including Norway, Sweden, Denmark, and Finland. The bank primarily caters to individual customers, small and medium-sized businesses, and various corporate clients.

Before: The Challenges of Social Media Marketing

On the social media front, Sparebank 1 has successfully implemented a comprehensive marketing strategy that engages its target audience and promotes its services effectively. Here are some of the notable aspects of their social media approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Sparebank 1's Successful Social Media Strategy

Firstly, Sparebank 1 excels at creating meaningful and relevant content for its followers. Through various social media platforms such as Facebook, Twitter, and Instagram, the bank shares informative articles, tips, and guides related to personal finance, investment, and business development. This not only establishes the bank as a trusted source of financial information but also helps customers make informed decisions.

Conclusion

Secondly, Sparebank 1 actively engages with its audience by responding to comments, messages, and inquiries promptly. By providing timely and helpful responses, the bank enhances customer satisfaction and builds a positive brand image. This personalized interaction allows customers to feel valued and fosters trust in the bank's services.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video