📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Southern Union Social Media Strategy

Eager to learn how Southern Union is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Southern Union.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

As a multinational corporation, Southern Union is headquartered in Atlanta, Georgia, and operates primarily in the United States and select countries in Europe and Asia. With a wide range of clients, Southern Union aims to provide exceptional services in various industries, including technology, finance, healthcare, and consumer goods.

Before: The Challenges of Social Media Marketing

In their social media marketing strategy, Southern Union has successfully implemented several effective practices to engage and connect with their audience. Firstly, they consistently maintain an active presence on popular platforms such as Facebook, Twitter, Instagram, and LinkedIn. By doing so, they ensure maximum visibility and accessibility to potential clients and business partners.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Southern Union's Successful Social Media Strategy

Secondly, Southern Union focuses on creating valuable and engaging content that resonates with their target audience. They employ various content formats, including informative articles, visually appealing images, and engaging videos that highlight their expertise and showcase their clients' success stories. Through this approach, they establish themselves as a trustworthy and knowledgeable industry leader.

Conclusion

Furthermore, Southern Union emphasizes the importance of two-way communication on social media. They actively respond to comments, messages, and mentions promptly, providing personalized interactions and addressing any concerns or inquiries. This approach fosters a sense of community and strengthens the connection between Southern Union and its stakeholders.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video