Case Study: Southern Copper Social Media Strategy

Eager to learn how Southern Copper is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Southern Copper.

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Southern Copper is a leading mining company with operations in Peru and Mexico. Headquartered in Phoenix, Arizona, it primarily focuses on the exploration, extraction, and production of copper and other minerals. With a wide range of clients, including industrial manufacturers and construction companies, Southern Copper plays a crucial role in supplying essential resources to various industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Southern Copper excels in several aspects. Firstly, they have a strong presence on platforms like Twitter, LinkedIn, and YouTube, effectively reaching out to their target audience. Through engaging content, they provide valuable industry insights, updates on their projects, and showcase their commitment to sustainable mining practices. By doing so, they establish themselves as an authoritative source in the mining industry, enhancing brand reputation and credibility.

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After: Southern Copper's Successful Social Media Strategy

Secondly, Southern Copper actively promotes community engagement on social media. They share stories of the positive impact they make in the regions where they operate, such as supporting local infrastructure projects and contributing to educational initiatives. This approach not only highlights their corporate social responsibility but also fosters a sense of trust and goodwill among their stakeholders.


However, there are areas where Southern Copper can further improve their social media marketing strategy. Firstly, they could enhance their visual content by incorporating more images and videos, allowing for a more immersive and captivating user experience. By leveraging the power of visuals, they can effectively communicate their mining processes and showcase their commitment to sustainable practices.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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