Case Study: South32 Social Media Strategy
Eager to learn how South32 is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for South32.
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Introduction
South32 is a global mining and metals company with operations primarily located in Australia, South Africa, and Colombia. With its headquarters based in Perth, Australia, the company caters to clients in various industries, including aluminum, coal, manganese, nickel, and silver.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, South32 has made commendable efforts to engage with its audience and promote its brand effectively. The company understands the power of social platforms and utilizes them to its advantage.
After: South32's Successful Social Media Strategy
One of the notable aspects of South32's social media strategy is its focus on sharing valuable and insightful content. By providing informative posts, articles, and videos, the company aims to educate its audience about the mining and metals industry. This helps in establishing South32 as a thought leader and trusted resource among its followers.
Conclusion
Furthermore, South32 actively engages with its audience by responding to comments, messages, and mentions on social media. This personalized approach demonstrates the company's commitment to building relationships with its clients and stakeholders. By actively participating in conversations, South32 is able to address questions, concerns, and feedback in a timely manner, fostering a sense of trust and transparency.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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