Case Study: Sotera Health Social Media Strategy

Eager to learn how Sotera Health is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sotera Health.

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Sotera Health is a global provider of mission-critical sterilization and lab testing services, ensuring the safety and quality of healthcare products. With headquarters in Broadview Heights, Ohio, USA, the company operates in over 50 countries, serving a diverse range of clients including medical device manufacturers, pharmaceutical companies, and hospitals.

Before: The Challenges of Social Media Marketing

On social media, Sotera Health has successfully established a strong presence and engages with its target audience effectively. The company leverages various platforms like LinkedIn, Twitter, and YouTube to share valuable content and insights related to sterilization and lab testing. They regularly showcase their expertise through thought leadership articles, case studies, and blog posts, positioning themselves as industry leaders.

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After: Sotera Health's Successful Social Media Strategy

Sotera Health actively participates in industry-related discussions and events on social media, contributing to the knowledge-sharing community. Their engagement with followers and clients is commendable, promptly responding to queries, comments, and concerns, which helps build trust and strengthen relationships. By providing relevant and informative content, Sotera Health demonstrates its commitment to staying at the forefront of industry developments and addressing the needs of its clients.


Despite their successful social media efforts, there are areas where Sotera Health's marketing strategy can be improved. One such area is the utilization of visual content. While their posts are insightful, incorporating more visually appealing elements like images, infographics, or videos can make their content more engaging and shareable. Visuals can enhance the overall impact of their messaging and attract a wider audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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