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Case Study: Sony Social Media Strategy

Eager to learn how Sony is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sony.

Continue reading to find out!



Sony, a well-known multinational conglomerate corporation, has established a strong presence across multiple countries worldwide. With its headquarters in Tokyo, Japan, Sony caters to a diverse range of clients across various industries, including consumer electronics, gaming, entertainment, and professional audio and video equipment.

Before: The Challenges of Social Media Marketing

In terms of social media marketing strategy, Sony has successfully utilized various platforms to engage with its audience and create a positive brand image. The company demonstrates an understanding of the importance of building a community and fostering online conversations.


After: Sony's Successful Social Media Strategy

Firstly, Sony leverages its social media accounts to showcase its innovative products and services. By consistently sharing captivating content, such as product demonstrations, behind-the-scenes footage, and user-generated content, Sony effectively captures the attention of its followers and generates excitement around its offerings.


Secondly, Sony actively engages with its audience by encouraging user participation. The company frequently organizes contests, challenges, and interactive campaigns, inviting users to share their experiences with Sony products. This approach not only strengthens the bond between the brand and its customers but also serves as a valuable source of user-generated content for Sony's social media channels.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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