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Case Study: Sonova Social Media Strategy

Eager to learn how Sonova is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sonova.

Continue reading to find out!

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Introduction

Sonova is a global company specializing in hearing care solutions and services. With its headquarters in Stäfa, Switzerland, Sonova operates in more than 100 countries worldwide, providing innovative products to address the needs of individuals with hearing impairments.

Before: The Challenges of Social Media Marketing

On social media, Sonova has implemented a strong marketing strategy to engage with its target audience. Their presence on various platforms allows them to connect with a wide range of clients, including individuals with hearing loss, their families, and medical professionals.

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After: Sonova's Successful Social Media Strategy

One notable aspect of Sonova's social media strategy is their focus on raising awareness about hearing health and the importance of early intervention. Through informative and engaging content, they educate their followers about the impact of hearing loss, the benefits of hearing aids, and available solutions. By positioning themselves as a trustworthy source of information, Sonova establishes credibility and fosters a sense of community.

Conclusion

Furthermore, Sonova effectively utilizes social media platforms to showcase their cutting-edge technology and product innovations. They share success stories, testimonials, and demonstrations of their advanced hearing devices, inspiring confidence in potential customers. This approach helps overcome stigmas associated with hearing loss while emphasizing the positive impact their products can have on individuals' lives.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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