Case Study: Sonoco Products Social Media Strategy

Eager to learn how Sonoco Products is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sonoco Products.

Continue reading to find out!

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Sonoco Products is a global packaging solutions company headquartered in Hartsville, South Carolina, USA. With operations in more than 30 countries, Sonoco serves a diverse range of clients across various industries, including consumer goods, healthcare, and industrial products.

Before: The Challenges of Social Media Marketing

Social media has become an integral part of Sonoco's marketing strategy, allowing the company to connect with its target audience in a more engaging and interactive way. Through its social media platforms, Sonoco effectively communicates its brand values, shares industry insights, and showcases its innovative packaging solutions.

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After: Sonoco Products's Successful Social Media Strategy

Sonoco's social media presence is marked by its commitment to providing valuable and educational content to its followers. The company regularly publishes informative articles, videos, and infographics that highlight the benefits of its packaging solutions and address specific industry challenges. By positioning itself as a thought leader, Sonoco establishes credibility and fosters trust among its audience.


One of the key strengths of Sonoco's social media strategy is its emphasis on customer engagement. The company actively encourages its followers to share their feedback, ideas, and packaging requirements. This approach not only helps Sonoco to better understand its customers' needs but also strengthens the bond between the company and its clients.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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