Case Study: SolarWinds Social Media Strategy

Eager to learn how SolarWinds is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SolarWinds.

Continue reading to find out!

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SolarWinds is a leading provider of powerful and affordable IT infrastructure management software. With headquarters in Austin, Texas, the company operates globally, serving clients across various industries in over 190 countries. Their software solutions are designed to address the needs of IT professionals and organizations of all sizes, from small businesses to large enterprises.

Before: The Challenges of Social Media Marketing

On social media, SolarWinds has shown commendable efforts in engaging and connecting with its target audience. Their consistent and active presence on major platforms like Twitter, LinkedIn, and Facebook allows them to share valuable content and industry insights with their followers. They frequently post informative articles, blog posts, and videos, covering a wide range of topics related to IT infrastructure management. This demonstrates their commitment to providing educational resources and establishing themselves as thought leaders in the field.

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After: SolarWinds's Successful Social Media Strategy

Another strong aspect of SolarWinds' social media strategy is their use of interactive content. They often create polls, quizzes, and surveys to encourage audience participation and gather feedback. Additionally, they actively respond to comments, questions, and concerns from their followers, fostering a sense of community and building trust among their audience.


While SolarWinds has made significant strides in their social media marketing efforts, there are areas where improvements can be made. Firstly, diversifying their content formats could help capture the attention of a broader audience. This could include incorporating more visual content such as infographics, images, and videos, which tend to be highly engaging and shareable on social media platforms.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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