Case Study: Sohu.com Social Media Strategy
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Introduction
Sohu.com: Expanding Social Media Reach
Before: The Challenges of Social Media Marketing
Sohu.com is a Chinese internet company headquartered in Beijing, China. Founded in 1996, it has established a strong presence not only in China but also in other key countries, catering to a diverse range of clients. With a focus on providing innovative online media, search, gaming, and video services, Sohu.com has evolved into a powerful platform empowering businesses to engage with their target audience effectively.
After: Sohu.com's Successful Social Media Strategy
Harnessing the Power of Social Media
Conclusion
As part of its comprehensive marketing strategy, Sohu.com leverages the potential of social media channels to connect and engage with its audience. The company has made commendable efforts to build an active online community by regularly sharing relevant and engaging content across various social media platforms. By focusing on quality, informative, and visually appealing content, Sohu.com has succeeded in capturing the attention of users and driving traffic to its website.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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