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Case Study: Sociedad Química y Minera Social Media Strategy

Eager to learn how Sociedad Química y Minera is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sociedad Química y Minera.

Continue reading to find out!

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Sociedad Química y Minera (SQM) is a global company with its headquarters in Santiago, Chile. With a strong presence in over 100 countries, SQM primarily operates in the chemical and mining industries. Their clientele includes businesses across various sectors, such as agriculture, food, pharmaceuticals, and renewable energy.

Before: The Challenges of Social Media Marketing

On social media, SQM has several commendable practices that have helped them effectively engage with their target audience. Firstly, their content strategy is diverse and informative. SQM regularly shares updates on industry trends, technological advancements, and sustainability initiatives, providing valuable insights to their followers. They also showcase their products and services in an engaging manner, highlighting their benefits and applications.

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After: Sociedad Química y Minera's Successful Social Media Strategy

In addition to informative content, SQM actively encourages user participation through interactive campaigns and contests. These initiatives not only generate enthusiasm among their audience but also boost brand awareness and user engagement. SQM also leverages user-generated content to showcase client success stories and promote customer satisfaction, reinforcing their credibility in the market.


Despite their successful social media endeavors, SQM can further enhance their strategy by addressing a few improvement points. Firstly, they could consider increasing their social media presence on platforms that resonate well with their target audience. Conducting market research to identify the platforms most frequented by their key demographics would allow them to better tailor their content strategy.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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