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Case Study: Smurfit Kappa Group Social Media Strategy

Eager to learn how Smurfit Kappa Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Smurfit Kappa Group.

Continue reading to find out!

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Smurfit Kappa Group is a global packaging company with operations in over 30 countries. Its headquarters is located in Dublin, Ireland. The company primarily caters to clients in the FMCG (Fast-Moving Consumer Goods) industry, providing innovative packaging solutions for various products.

Before: The Challenges of Social Media Marketing

On social media, Smurfit Kappa Group has successfully established a strong presence by showcasing its expertise and creativity in the packaging industry. The company regularly posts engaging content that highlights the benefits of its packaging solutions and the positive impact they have on clients' businesses. By showcasing real-life case studies and success stories, Smurfit Kappa Group effectively communicates the value it brings to its clients.

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After: Smurfit Kappa Group's Successful Social Media Strategy

Moreover, the company actively engages with its audience through social media platforms such as Twitter, LinkedIn, and YouTube. It responds to customer inquiries promptly and provides valuable insights and solutions to their packaging needs. Smurfit Kappa Group also utilizes social media as a platform to share industry news, trends, and informative content, positioning itself as a thought leader in the packaging space.


While Smurfit Kappa Group has been successful in its social media efforts, there are areas for improvement. Firstly, the company could enhance its social media strategy by diversifying its content formats. Incorporating more visually appealing elements such as videos, infographics, and images can help capture and retain audience attention. Additionally, actively engaging with the audience by initiating conversations and soliciting feedback can foster a stronger sense of community and brand loyalty.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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