📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Smithfield Foods Social Media Strategy

Eager to learn how Smithfield Foods is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Smithfield Foods.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Smithfield Foods is a multinational food company that specializes in the production and marketing of pork products. Headquartered in Smithfield, Virginia, it operates in several countries, including the United States, China, and Europe. With a primary focus on providing high-quality pork to consumers, Smithfield Foods caters to a diverse range of clients, including individuals, retailers, and foodservice companies.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Smithfield Foods has successfully embraced various strategies to engage with its audience and enhance brand awareness. Firstly, they understand the importance of visual content and frequently share captivating images and videos of their products, recipes, and cooking techniques. By doing so, they effectively showcase their expertise in the pork industry and capture the attention of their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Smithfield Foods's Successful Social Media Strategy

Secondly, Smithfield Foods actively interacts with their audience through social media platforms. They promptly respond to comments, questions, and concerns, showing genuine care for their customers. Additionally, they frequently organize contests, giveaways, and other promotional activities on social media to keep their followers engaged and reward their loyalty. These efforts help to build a strong sense of community and foster brand loyalty among their customers.


However, there are some areas where Smithfield Foods could improve their social media marketing strategy. Firstly, they could enhance their content diversity by incorporating more educational and informative posts. By providing cooking tips, nutritional facts, and pork-related news, they can position themselves as trusted experts in the industry and provide added value to their followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video