Case Study: Smith & Nephew Social Media Strategy

Eager to learn how Smith & Nephew is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Smith & Nephew.

Continue reading to find out!

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Smith & Nephew is a global medical technology company headquartered in London, United Kingdom. With a presence in more than 100 countries, it caters to a wide range of clients, including healthcare professionals, hospitals, and patients.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Smith & Nephew has successfully leveraged various platforms to engage with its audience and promote its products and services. Here are a few commendable aspects of their strategy:

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After: Smith & Nephew's Successful Social Media Strategy

Firstly, Smith & Nephew utilizes social media as a means to educate and inform its audience. By sharing valuable content, such as articles, videos, and infographics, they establish themselves as a reliable source of healthcare knowledge. This approach helps build trust and credibility among their followers.


Secondly, the company actively engages with its audience by responding to comments and messages promptly. This not only showcases their commitment to customer service but also fosters a sense of community and encourages further interaction. By actively listening and addressing concerns, Smith & Nephew demonstrates that they value their audience's feedback.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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