Case Study: SmileDirectClub Social Media Strategy

Eager to learn how SmileDirectClub is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SmileDirectClub.

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SmileDirectClub is a rapidly growing teledentistry company that specializes in providing clear aligner therapy for teeth straightening. With its headquarters located in Nashville, Tennessee, SmileDirectClub extends its services to several countries including the United States, Canada, Australia, and the United Kingdom. The company primarily caters to individuals seeking a more convenient and affordable alternative to traditional orthodontic treatments.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, SmileDirectClub has implemented various strategies that have proven to be successful in engaging its target audience. Firstly, the company actively utilizes social media platforms such as Instagram, Facebook, and Twitter to showcase real-life success stories of customers who have achieved their desired smile transformation through SmileDirectClub's aligners. By sharing these user-generated content, SmileDirectClub effectively builds trust and credibility among its followers.

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After: SmileDirectClub's Successful Social Media Strategy

Furthermore, SmileDirectClub frequently collaborates with influencers and celebrities to promote its brand and products. Partnering with well-known personalities helps the company reach a wider audience and increases brand visibility. Additionally, SmileDirectClub actively engages with its social media followers by responding to their inquiries and comments, creating a sense of personal connection and showing that they value their customers' opinions.


While SmileDirectClub has been successful in many aspects of its social media marketing, there are a few improvement points that could enhance their strategy. Firstly, there is room for more interactive content such as polls, quizzes, or contests to further engage the audience and encourage participation. This approach can boost brand awareness and increase user-generated content.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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