Case Study: SMIC Social Media Strategy

Eager to learn how SMIC is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SMIC.

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SMIC, or Semiconductor Manufacturing International Corporation, is a leading semiconductor foundry based in China. With headquarters in Shanghai, SMIC operates in multiple countries, including China, the United States, and Taiwan. The company serves a diverse client base, catering to industries such as telecommunications, consumer electronics, and automotive.

Before: The Challenges of Social Media Marketing

SMIC has implemented an effective social media marketing strategy that has helped the company achieve significant growth and brand recognition. One of the commendable aspects of their approach is their active presence on various social media platforms, including Facebook, Twitter, LinkedIn, and WeChat. By utilizing these platforms, SMIC engages with its target audience, shares industry-related news and updates, and promotes its products and services.

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After: SMIC's Successful Social Media Strategy

Furthermore, SMIC's social media strategy focuses on providing valuable and informative content to its followers. Through blog posts, articles, and video tutorials, the company educates its audience about semiconductor technology, enabling them to stay up-to-date with the latest advancements in the field. This approach helps to build credibility and positions SMIC as a trusted authority in the industry.


Although SMIC's social media marketing strategy is largely effective, there are areas where it can be improved. Firstly, the company could explore more interactive and engaging content formats, such as live videos, polls, or contests, to increase audience participation and foster a sense of community. Such elements can enhance user experience and encourage followers to actively interact with the brand.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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