Case Study: Smartsheet Social Media Strategy

Eager to learn how Smartsheet is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Smartsheet.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Smartsheet is a leading collaborative work management platform headquartered in Bellevue, Washington. With a strong presence in multiple countries, including the United States, United Kingdom, and Australia, Smartsheet caters to a diverse range of clients across industries such as marketing, IT, construction, and finance.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Smartsheet excels in several areas. Firstly, their content strategy is well-thought-out and engaging. They consistently share informative articles, case studies, and industry insights, providing valuable resources to their audience. This not only positions Smartsheet as a thought leader but also fosters trust and credibility among potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Smartsheet's Successful Social Media Strategy

Secondly, Smartsheet effectively utilizes various social media platforms. They maintain an active presence on popular channels like LinkedIn, Twitter, Facebook, and YouTube. This broadens their reach and allows them to connect with their target audience on platforms they frequently use. By sharing relevant content across multiple channels, they effectively increase brand visibility and engagement.

Conclusion

Moreover, Smartsheet understands the power of user-generated content. They encourage their customers to share success stories, use cases, and testimonials, which they then feature on their social media profiles. This not only serves as social proof but also highlights the real-life benefits and value of using Smartsheet's platform.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video