Case Study: Smartsheet Social Media Strategy
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Introduction
Smartsheet is a leading collaborative work management platform headquartered in Bellevue, Washington. With a strong presence in multiple countries, including the United States, United Kingdom, and Australia, Smartsheet caters to a diverse range of clients across industries such as marketing, IT, construction, and finance.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Smartsheet excels in several areas. Firstly, their content strategy is well-thought-out and engaging. They consistently share informative articles, case studies, and industry insights, providing valuable resources to their audience. This not only positions Smartsheet as a thought leader but also fosters trust and credibility among potential customers.
After: Smartsheet's Successful Social Media Strategy
Secondly, Smartsheet effectively utilizes various social media platforms. They maintain an active presence on popular channels like LinkedIn, Twitter, Facebook, and YouTube. This broadens their reach and allows them to connect with their target audience on platforms they frequently use. By sharing relevant content across multiple channels, they effectively increase brand visibility and engagement.
Conclusion
Moreover, Smartsheet understands the power of user-generated content. They encourage their customers to share success stories, use cases, and testimonials, which they then feature on their social media profiles. This not only serves as social proof but also highlights the real-life benefits and value of using Smartsheet's platform.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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