Case Study: SMA Solar Technology Social Media Strategy

Eager to learn how SMA Solar Technology is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SMA Solar Technology.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


SMA Solar Technology is a leading global provider of solar power solutions, with its headquarters in Germany. The company operates in over 20 countries, including the United States, China, and Australia, catering to a wide range of clients ranging from residential customers to large-scale industrial projects.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, SMA Solar Technology has effectively leveraged various platforms to build brand awareness and engage with its target audience. With a strong presence on platforms such as Facebook, Twitter, and Instagram, the company regularly shares updates, news, and educational content about solar energy.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: SMA Solar Technology's Successful Social Media Strategy

One of the commendable aspects of SMA Solar Technology's social media strategy is its emphasis on providing insightful and educational content. The company frequently shares articles, videos, and infographics that help users understand the benefits of solar energy and how to make the most of their solar installations. By positioning itself as a thought leader in the industry, SMA Solar Technology successfully establishes trust and credibility among its followers.


Moreover, the company actively encourages user-generated content, fostering a sense of community and engagement. SMA Solar Technology often shares user-generated photos and testimonials, showcasing successful installations and satisfied customers. This strategy not only helps in building a positive brand image but also encourages potential customers to see real-life examples of the company's products and services.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video