Case Study: SL Green Realty Social Media Strategy
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Introduction
SL Green Realty is a prominent real estate investment trust that focuses on acquiring, managing, and developing commercial properties in the United States. With its headquarters located in New York City, SL Green Realty primarily operates within the major metropolitan areas of New York, as well as other strategic markets throughout the country.
Before: The Challenges of Social Media Marketing
On social media, SL Green Realty strives to cultivate a strong online presence and engage with their target audience effectively. They demonstrate several commendable aspects in their social media marketing strategy.
After: SL Green Realty's Successful Social Media Strategy
Firstly, SL Green Realty understands the significance of visual content. They regularly share high-quality photos and videos that showcase their properties, giving potential clients a virtual tour and a better understanding of the available spaces.
Conclusion
Secondly, SL Green Realty leverages their online platforms to provide valuable industry insights and updates. By sharing relevant articles, market reports, and expert opinions, they position themselves as a reliable source of information, catering to the interests of their clients and industry professionals.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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