Case Study: Skycity Entertainment Group Social Media Strategy

Eager to learn how Skycity Entertainment Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Skycity Entertainment Group.

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Skycity Entertainment Group is a renowned company in the entertainment and hospitality industry. With its headquarters in Auckland, New Zealand, Skycity operates in various countries including New Zealand and Australia. The company caters to a diverse range of clients, including leisure seekers, casino enthusiasts, food and beverage lovers, and entertainment seekers.

Before: The Challenges of Social Media Marketing

Skycity Entertainment Group has established a strong presence on social media platforms, effectively utilizing them to engage with their audience. One of the key strengths of their social media marketing strategy is their ability to create captivating and visually appealing content. Through high-quality images and videos, Skycity showcases their luxurious facilities, exquisite dining options, and exciting entertainment experiences. By leveraging these engaging visuals, they are able to capture the attention of their target audience and entice them to visit their establishments.

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After: Skycity Entertainment Group's Successful Social Media Strategy

Furthermore, Skycity actively engages with their audience by responding to comments and messages promptly. This not only demonstrates their commitment to customer service but also helps to build a positive brand image. Skycity also leverages user-generated content by encouraging their followers to share their own experiences with the company and using these posts to further promote their services. This approach not only encourages engagement but also helps to foster a sense of community among their followers.


While Skycity Entertainment Group has been successful in utilizing social media to their advantage, there are a few areas where they can further improve their strategy. Firstly, they could enhance their content diversity by incorporating behind-the-scenes footage, interviews with staff, and highlights of events and promotions. This would give their audience a more comprehensive and authentic view of their offerings, further enticing them to visit.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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