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Case Study: SKF India Social Media Strategy

Eager to learn how SKF India is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SKF India.

Continue reading to find out!



SKF India is a leading industrial company that specializes in bearings, seals, lubrication systems, and mechatronics. With its headquarters in Pune, India, SKF India operates in several countries across the globe, including India, Sri Lanka, and Bangladesh. The company caters to various industries such as automotive, aerospace, energy, and manufacturing.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, SKF India has successfully utilized various platforms to engage with its target audience. One of the commendable aspects of its social media strategy is the creation of informative and valuable content. Through engaging posts, videos, and articles, SKF India provides industry insights, product updates, and expert advice, ensuring that its clients and followers stay informed.


After: SKF India's Successful Social Media Strategy

Another strength of SKF India's social media marketing is its commitment to building a community. The company encourages active participation from its audience by initiating discussions, hosting live sessions, and sharing user-generated content. This approach fosters a sense of belonging and strengthens the bond between SKF India and its clients.


However, there are a few areas where SKF India's social media marketing strategy can be improved. Firstly, there is a need to establish a consistent posting schedule. Regular and timely updates ensure that the audience remains engaged and interested in the brand. Additionally, incorporating more visual content, such as infographics and images, can enhance the overall appeal and shareability of SKF India's posts.

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