Case Study: Skanska Social Media Strategy
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Introduction
Skanska is a multinational construction and development company with its headquarters in Stockholm, Sweden. With operations in over 10 countries including the United States, United Kingdom, and Poland, Skanska serves a wide range of clients, including commercial, residential, and infrastructure projects.
Before: The Challenges of Social Media Marketing
On social media, Skanska has implemented a strong strategy to engage with its target audience. Firstly, the company regularly shares updates about its projects, showcasing the successful completion of various construction and development ventures. This helps to build trust and credibility with potential clients, as well as showcase Skanska's expertise in different sectors.
After: Skanska's Successful Social Media Strategy
Secondly, Skanska actively uses social media platforms to educate and inform its audience about sustainable construction practices. This includes sharing information about green building initiatives, energy-efficient designs, and advancements in renewable technologies. By highlighting its commitment to sustainability, Skanska positions itself as an industry leader in environmentally conscious construction.
Conclusion
In addition, Skanska leverages social media to highlight its corporate social responsibility (CSR) efforts. The company shares stories and updates about its involvement in community projects, charitable initiatives, and employee volunteerism. This not only helps to create a positive brand image but also demonstrates Skanska's commitment to making a positive impact beyond construction projects.
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