Case Study: Singapore Airlines Social Media Strategy

Eager to learn how Singapore Airlines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Singapore Airlines.

Continue reading to find out!

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Singapore Airlines is a renowned airline company with its headquarters in Singapore. Established in 1947, it has become one of the leading carriers in the world. The airline operates in more than 60 destinations across 30 countries, catering to a diverse range of clientele including business travelers, tourists, and international students.

Before: The Challenges of Social Media Marketing

In recent years, Singapore Airlines has successfully utilized social media platforms to engage with its audience and promote its brand. By leveraging the power of social media, the company has been able to effectively communicate its unique offerings and engage with its customers in real-time.

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After: Singapore Airlines's Successful Social Media Strategy

One aspect that sets Singapore Airlines apart is its visually appealing content shared on platforms such as Instagram and Facebook. The airline leverages stunning visuals of its luxurious aircraft, onboard services, and scenic destinations to captivate its audience. This strategy helps to showcase the premium experience offered by Singapore Airlines and entice potential customers to choose their services.


Another commendable aspect of Singapore Airlines' social media marketing strategy is its focus on customer engagement. The company actively responds to customer queries, complaints, and feedback on social media platforms. This interactive approach to customer service not only resolves issues promptly but also enhances the overall customer experience and strengthens brand loyalty.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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