Case Study: Simpson Manufacturing Company Social Media Strategy

Eager to learn how Simpson Manufacturing Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Simpson Manufacturing Company.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Simpson Manufacturing Company is a leading global provider of construction solutions, specializing in structural connectors, fastening systems, and building solutions. With headquarters in Pleasanton, California, the company operates in several countries, including the United States, Canada, China, France, Korea, and the United Kingdom. Simpson Manufacturing Company caters to various clients, including contractors, architects, engineers, and homeowners, providing them with innovative and reliable products for their construction needs.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Simpson Manufacturing Company has successfully implemented several strategies to engage with its audience and promote its products effectively. Firstly, the company maintains active profiles on popular social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, ensuring a wide reach and targeting diverse demographics. Regularly posting informative and visually appealing content helps to establish a positive online presence and showcase the company's expertise in construction solutions.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Simpson Manufacturing Company's Successful Social Media Strategy

Secondly, Simpson Manufacturing Company actively interacts with its audience on social media. They promptly respond to comments, questions, and concerns, creating a sense of personalized customer service. By engaging with their followers, the company builds trust and fosters a strong relationship with its audience.

Conclusion

Moreover, the company utilizes social media channels to educate its followers about new products, industry trends, and best practices in construction. This approach positions Simpson Manufacturing Company as a thought leader in the industry, generating interest and attracting potential customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video