Case Study: Simmons First National Social Media Strategy

Eager to learn how Simmons First National is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Simmons First National.

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Simmons First National Corporation, headquartered in Pine Bluff, Arkansas, is a leading financial holding company in the United States. With a strong presence and a robust customer base, Simmons First National primarily caters to clients across Arkansas, Missouri, Kansas, Tennessee, and Oklahoma. As an industry leader, the company has embraced the power of social media to further enhance its marketing strategies and engage with its target audience effectively.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Simmons First National demonstrates several commendable practices. Firstly, the company maintains an active presence on various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Through these channels, they aim to connect with both existing and potential customers, providing them with helpful financial information and updates on banking services.

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After: Simmons First National's Successful Social Media Strategy

Secondly, Simmons First National uses social media as a platform to showcase their commitment to community engagement. They actively participate in local events and sponsor community initiatives, leveraging social media to create awareness and garner support for these causes. This approach not only enhances their brand image but also strengthens the bond with their target audience.


Moreover, Simmons First National understands the importance of visual content on social media. They consistently share eye-catching visuals, such as infographics and videos, which help simplify complex financial concepts and engage their audience effectively. By utilizing engaging visuals, they make their content more relatable and accessible to a wider range of individuals.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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