Case Study: Signet Jewelers Social Media Strategy

Eager to learn how Signet Jewelers is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Signet Jewelers.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Signet Jewelers is a global jewelry retailer with headquarters located in Akron, Ohio, USA. The company operates in various countries, including the United States, Canada, and the United Kingdom. Signet Jewelers' target audience primarily consists of individuals seeking high-quality jewelry for special occasions, engagement rings, and fashion accessories.

Before: The Challenges of Social Media Marketing

On social media, Signet Jewelers excels in several areas. Firstly, the company leverages platforms like Facebook, Instagram, and Twitter to showcase its exquisite collection of jewelry and engage with its audience. Through visually captivating posts and videos, Signet Jewelers effectively captures the attention of potential customers, generating interest and desire for its products.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Signet Jewelers's Successful Social Media Strategy

Secondly, Signet Jewelers actively collaborates with influencers and brand ambassadors who align with its target market. By partnering with individuals who have a significant following on social media, the company increases its reach and amplifies its message. Through beautiful imagery and authentic product endorsements, Signet Jewelers effectively builds trust and credibility among consumers.


Additionally, Signet Jewelers has successfully implemented social media campaigns that engage its audience and encourage user-generated content. By launching contests and challenges, the company encourages customers to share their personal experiences with Signet Jewelers' products, fostering a sense of community and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video